If the stories of Woody, Buzz Lightyear, Jessie and Lots-o'-Huggin' Bear – heroes of Toy Story – moved you to tears, then you're going to like this one.
It all begins with a plastic push bike – we've all seen them around. The storyline is not new: kid grows up (fast), toy is abandoned, then disposed of. Push bike's friends are no better off: one ends up in a landfill, one in the stomach of a whale and one on the verge of incineration. But this European Toy Story has a happy ending.
And, believe it or not, this is where our very own COSME programme comes in.
Japan is an attractive market for many entrepreneurs. Being able to market your products in Japan, also give you access to the Asian market.
In order to forge relationships with Japanese business partners, Europe supports trade missions to Japan. Novosanis also participated in such trade mission. Novosanis from Antwerp develops and produces medical devices designed to enhance the quality of diagnostic tests.
Enterprise Europe Network together with the EU-Japan Centre acted as a matchmaker between Novosanis and a number of Japanese companies.
Gymna is a Flemish company that distributes physiotherapy and rehabilitation products. They're constantly on the look-out for innovative new products to expand and improve their range. Their search often extends overseas. Gymna uses the Partnering Opportunities Database to find out about these new products. The database is one of the EC measures to help SMEs bring new and innovative products to market. Currently in the database we have 7,000 SME profiles from 63 countries. It has lead to around 20,000 business deals over the past 10 years.
The database brought Gymna in contact with the Swedish company EasyAngle. Enterprise Europe Network brought the two companies together and that initial first contact has lead to the first contract.
They created a Smoothie Station that helps making healthy choices super easy. Instead of grabbing for those sugary snacks, what about a 100% natural smoothie? The Alberts Smoothie Station gives you a fresh, personalized health boost in an instant.