Nowadays, the Tour de France is much more than a cycle race.
For example, in the build-up to the Grand Départ in Brussels, the "Co-innovate in Sport" conference, is held.
This European Platform for Sports Innovation networking event is aimed at companies active in sports technology. This sector is growing every year. Especially the leisure market is experiencing serious growth.
Co-innovate in Sport is co-organized by the Enterprise Europe Network. They stimulate matchmaking between small and medium-sized enterprises, but also between businesses, researchers and technologists.